Friday 4 January 2013

Target these firms to grow your business in 2013



The Telegraph published a list of 1000 UK mid-sized companies, with sales between £5m to £500m, that look set to keep the economy moving forward in 2013.  These are the firms that will be placing orders and driving the ripple effect.  This post highlights how you can find them.

The Telegraph collated the list in association with NESTA and D&B using information available in August 2012.  Entitled “Britain’s brightest businesses”, the list probably represents many of the firms that will be placing orders in 2013 and so represent real opportunities for the smaller firms that exist around them.

The geographic spread of these businesses is visually mapped.  The image below is taken from the Telegraph link but you can drill down to view the individual firms by street location, sales value and business activity.  A really interesting tool that’s worth a look. 


The Telegraph refer to these as mid-size firms although about a third fall outside that classification depending on which definition you use.  HMRC appear to define SME as a business with up to 250 employees and a turnover up to €50m or about £40m.  

Looking at the Telegraph data, 326 firms on the list have sales greater than £40m (39 firms do not show a sales value).  The table below shows the locations where six or more firms from the top 326 businesses are situated:


When you split-out the top 326 from the list, you start to see more varied geographic clusters.  The table below shows those locations featuring four or more firms from the up to £40m group:


The list is a little inconsistent in terms of industry / business activity definition to make meaningful analysis possible without a lot more work.  However, a manual trawl through the list will soon reveal companies from the list in your target industry area.

No doubt competition to be on the preferred supplier list of these 1000 companies will be fierce but this group probably represent the nearest thing to a growth economy that we can expect in 2013.  If you are a small firm that can align to this list of 1000, even if at second or third level removed, you should be in a strong position to benefit from the ripple effect.

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Freelance copy writing and marketing support for SME's

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